By Deirdre Kurtz
On March 21st SRB hosted Scott Tattar, Senior Vice President and
Director of PR at the local Philadelphia Advertising Agency LevLane.
LevLane is the only Philadelphia Agency that has a specialty in
Corporate Social Responsibility (CSR). The agency has worked with
clients that already make a positive impact in their local communities
and helped them communicate these practices to their customers.
LevLane has also worked in a consulting capacity to advise clients on
how to effectively make a positive impact in their community. Scott
gave an incredible presentation on the origins of CSR and presented
some interesting case studies. His lesson on the difference between
companies with huge profits that funnel some of this money to
charitable foundations and companies who empower their customers by
directing percentages of their money spent to local nonprofits was
especially educational. His presentation helped our members get a
better grasp on what CSR really is, and how it is beneficial for all